Advertising projects, graphic design jobs, architecture assignments, filmmaking, and pretty much every other professional creative service usually begins with smart, talented people shaking hands across a table, and ends in finger-pointing and regret – like a Country & Western love song.
It’s not in the vulgar, it’s not in the shock that one finds art. And it’s not in the excessively beautiful. It’s in between; it’s in nuance.
Design is easy. All you do is stare at the screen until drops of blood form on your forehead.
In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages they must occupy, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.